By Ruth Eastham
Whilst thirteen-year-old Jack strikes to Norway, he's certain there's no fact within the neighborhood myths. yet then he comes nose to nose with one: the physique of a Norse warrior, frozen within the ice, sporting with him an historic arrowhead - that features a poor curse. If Jack's going to outlive, he has to beat either an historic incorrect and a newly-risen enemy.
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Extra resources for Arrowhead (UK Edition)
K. Rowling series is typically filed in the Juvenile Fiction section of public libraries based on the age of the protagonist in the book (at least at the start of the series). The mixture of narratives that were being written for an aging, teen audience and a budding film franchise helped Potter become a beacon for young adult literature being accepted by a mainstream and adult audience. Fast forward more than a decade later, and the results of this work are staggering. A 2012 market research report, “Understanding the Children’s Book Consumer in the Digital Age” (Bowker Market Research) found that the majority of YA consumers are 18 years or older.
If bookstores only display the prominent titles being released, it is difficult for young people to truly find the books that speak to them; instead they must bend to meet the garroting options of a modern capitalist market. This form of push marketing offers consumers little opportunity for exploration, personal inquiry, or choice in the book buying market. From a theoretical stance, capitalism can be read and interpreted and is something that can be discussed and explored with young people in varied contexts.
Particularly when looking at how books like I am Number Four are marketed, the content that consumers received is never just created by one author. How readers foster relationships with their books is something that is intentionally crafted and honed in books through design, marketing, and online engagement. A successful book franchise will foster a relationship with its book buying audience over years. With such high value placed on reader engagement, the editorial decisions of YA books are anything but singular.
Arrowhead (UK Edition) by Ruth Eastham